Episode 1: Gokul Krishnamurthy talks about Youth in India

Cheerio! the 1st Creativeland Asia Voice Podcast is up. In conversation with Gokul Krishnamurthy, who was the Editor of Impact during the recording of this podcast.

Mr Krishnamurthy throws light on some interesting point on the youth of India. The conversation transcends from the youth as consumers, to the problems that marketers face towards the youth segment. He shares some interesting finding about the youth alcohol consumption and the similarities and difference in the youth across Semi urban, urban and rural youth segments in India

Please do excuse us for the sound quality this time around, we caught a lot of wind from the AC. I may sound a little electronic, sorry about that. You can even download the file here.


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Highlights of the podcast with Mr Gokul Krishnamurthy

4: 17 : Gokul believes The Indian youth as consumers are looking for value, It has to be value driven but it has to be cool also.

5.57 : Regarding youth social activities Gokul, had done some quick research with a bunch of young and came up with some interesting idea’s.

7.19 : Challenges faced in by brands and marketers for the youth segment.
Gokuls has some interesting view and believes the youth today is a remixed generation. He believes Brands are unable to localize message for specific segments in the youth segments. He effectively uses the Nike Cricket ad with Indian Team as an example of youth as a driver for other segments

16.40 : Youth trend in music he believes remixes are not un ‘cool' they are not cheap, hinglish is very cool in music and entertainment. Bindaas has cracked it well with a few shows.

18 25 : shares interesting facts on Alcohol Consumption

20 26 : Interesting theory on youth media consumption discussing the ‘why generation and the “I” generation.

22.27 : Youth and the Young brand. Discusses the fact that he thinks there is confusion between what is young wand is cool and what is in.

30.45 : Throws light on the urban semi urban Rural markets and tells if they been explored

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