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Welcome to our 2nd episode from CLAVoice. In this episode we spoke to the Exchange4media team that consist of Noor Fathima Warsia , Tasneem Limdiwala, Rishi Vora. You can also download the Podcast here.
This Podcast was truly a very interesting Dialogue with different perspectives. A small synopsis of what the conversation churned out, this time was as follows:
The youth is believed to be brand conscious and are proud about their nationality. They are tech savvy and innovation – and Noor believes this is not a metro phenomenon. Their attention spans are very short and today Indian Youth have are very family embedded.
Brands that have done well according to Noor, in terms of catering to the Youth would be X Box and most beverage brands, while Rishi vouches for Moto Yuva.
The conversation that brought us to what medium could be used to cater to the youth – while Internet and Viral Marketing were discussed, Noor Believes that there is no one mediums that can be used. The message has to available for the youth to consumer everywhere. No 1 medium has a critical mass of the youth.
There was quite a discussion about Music and it being a significant Youth Trend…. Is Himesh only big is US and are Music choices influenced solely by peers?
The conversation then ran through points like other significant trends, the difference in youth in Urban, Semi urban and rural areas.
Do post your comments and let us know what you think of the youth.
Monday, March 17, 2008
Episode2 : Team Exchange4media talk about Youth In India
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1 comment:
the youth really connects to those perceptions that are perceived by them with respect to the values they have nurtured throughout the years of upbringing, An X person may connect to a Brand such as G-Phone or may b A Apple macintosh in a better way who has always been inclined towards something Techy and sleek at the same time..I strongly beleive that a brand connects more importantly by the value it tries to persuade. like the Tata Tea Jago rey campaign wherin it was about the value of trueness and how beautifully it got linked with our values that have been nurtured to us by our parents of always knowing and speaking the truth.
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